Tuesday, 7 April 2015

Film and Globalisation

'Global film production and co-production levels Los Angeles-New York culture and commerce – a.k.a. Hollywood – dominate screen entertainment around the globe, either directly or as an implied other, and the international success of US film since the First World War has been a model for its export of music, television, advertising, the Internet and sport. Shifts towards a neoliberal, multinational investment climate between 1990 and 2000 have reinforced Hollywood’s dominance through the privatization of media ownership, a unified Western European market, openings in the former Soviet bloc, and the spread of satellite TV, the Web and the VCR, combined with deregulation of national broadcasting in Europe and Latin America. Today, US companies own between 40 per cent and 90 per cent of the movies shown in most parts of the world (Miller et al., 2005, pp. 9–10). As the table on the previous page indicates, it also attracts the vast majority of investment in cinema. This chapter examines the international success of Hollywood since the First World War and the ideological and economic power that the US film industry has endeavored to exert over other nations – partly for profit, and partly in the service of US foreign policy. We present an overview of Hollywood’s commanding position in international film trade, the history of its ascendance, and an assessment of the intersecting political and economic interests that have sustained this dominance domestically and internationally, ending with a consideration of globalized cultural labor markets, illustrated by a case study of the Mexican film industry. Contrary to the conventional view, which sees Hollywood’s success resting on free-market efficiency and narrative transparency, we argue that its commanding position has been held for nearly a century thanks to various forms of aid and protection from the state, across all levels of governance.'

http://tobymiller.org/images/Cultural%20Studies/Film/Film%20&%20globalization,%20with%20R.Maxwell.pdf


I've tried to find information on globalisation in films (there's not much out there except papers) but i did find something about globalisation and the media, more specifically the dominance of Hollywood films in recent times. There is other key figures in the link which show the investment of films by region and numbers of US imports in different countries. I didn't actually realise how many US films countries import, I sure would like to see the updated figures of imports!


2 comments:

  1. America has always claimed to be the land of opportunity where anyone can be a star. It is always a very rich country making these opportunities more possible than in eastern Europe where funds are limited for the "arts". Hollywood will always be a dominant force because of the amount of money and stars that they attract but the rise of independent film producers has challenged them and the scope that they have to upload there creations online to be viewed by a global audience. Youtube is the site of choice for many of these home brew film producers.

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  2. I have only just seen this comment now. My go to film choice is usually independent films I have so many in my collection my most recent fav is 'Only Lovers Left Alive'. Yes Hollywood is a dominant force and it puts money into crap films and usually it's a kickstarter for many careers but you get little independent gems like 'Only Lovers Left Alive' featuring 4 great mainstream Hollywood actors who support indie films. In my opinion YouTube is the choice for indie horror films it's not hard to film something with a scary story and upload it which then gets hits then the funding to produce a film I think its a great platform but only for certain genres.

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