The advancement of technology in communication

The Impact of Globalization on Cross-Cultural Communication

By Lowell C. Matthews and Bharat Thakkar 

‘As society becomes more globally connected the ability to communicate across cultural boundaries has gained increasing prominence. Global businesses must understand how to communicate with employees and customers from different cultures in order to fulfill the organization’s mission and build value for stakeholders. The use of technology has had a profound impact on how businesses communicate globally and market their products and services.’

Technology has had more of an impact to globalisation than anything else in the world. I know my quote specifically targets businesses, but the same thoughts can be applied to globalisation as a whole. One of the key pillars of unity is communication, it’s not possible to understand another person if you have no other way to communicate. Technology has almost brought down the barriers that blocked communication worldwide. With Telephones, emails, texts and more recently Skype and other websites like Facebook or twitter; it has never been easier to get in touch with someone on the other side of the world, and I think this is a great thing.

People’s thoughts, feelings and ideas can be shared globally, this allows people to be aware of what happens on the other side of the globe on a daily basis and basically helps to bring the planet closer together as one group, rather than the 200+ countries.  

No real ground breaking stuff here, but I just wanted to explain how vital communication is to globalisation, and how it affects us all.