First of all, I would like to focus on the Business survey. In the 18 surveys I got back, the businesses ranged from a Make up Artist all the way to an Electrician, I tried to send it out to a wide range of business types, age and gender ranges in order to gather a general opinion on Facebook and not just one specific age range's opinion. The age of participants ranged from 17 - 56.
The results were as follows:
How often do you log into your business page?
55.56% of participants log into their business page every day, 27.78% log in a couple of times per week, 11.11% a few times per month and 5.56% even less than that.
What percentage of your work would you say you gain through Facebook?
27.78% of participants get 75-100% of their work from Facebook, 50% get 50-75% of work through the network, 11.11% get 25-50% and again 11.11% get less than 25% of work from it.
How often do you advertise?
11.11% of participants advertise every day, 27.78% advertise a couple of times per week, 27.78% just a few times per month and 33.33% advertise even less than that.
Do you find it useful for gaining customers?
72.22% of participants found Facebook has gained their customer base, 16.67% found that they had gained some, but not all were reliable or serious and 11.11% found that they don't gain many customers at all through the network.
How easy do you find Facebook to use for your business?
83.33% of participants found Facebook very easy to use, 16.67% found it to be easy at times and quite difficult at others an no participants found it to be extremely hard.
Do you find Facebook more useful than a website?
50% of participants found they have gained more work from Facebook than their website, 27.78% found the work load from each equal and 22.22% find their Website brings them more work than Facebook.
Are you happy with how easy it is for people to start a business on Facebook?
38.89% of participants think Facebook is fine the way it is, 16.67% think it could be improved slightly to get rid of bad businesses and 44.44% think it should be harder to make a business page and only genuine businesses should be allowed to do so.
All in all, the survey has shown that most people involved use their Facebook pages daily or at least a couple of times per week. People tend to gain 50-75% of their work through the network and advertise less than a few times per month. The majority of people find it useful for gaining customers and find it easy to use. Most participants found Facebook even more useful than their own websites but think it should be harder to people to make business pages and therefore procedures should be put in place so that only genuine businesses can create a page.
I think this survey has covered a lot of the points i've gone over in my previous posts and has helped me gain other peoples opinions as well as my own. Obviously there could have been a lot more participants and this is only a small amount of business owners but it has definitely helped me gain a good idea of how people feel about it. There are still people who feel that Facebook isn't the best field to network on, but it seems those people also see the advantages as they do still use their page. To summarise, I think generally, people feel that Facebook is a really useful way to gain customers and advertise their business but there are still a few flaws that could be fixed. The bigger picture, though, is that it's a free and easy way to put your business to the world and you can't really lose by creating a page, the worst that can happen is you just don't get work from it.
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