To follow up from my last post, here are the results from my second survey, aimed at people who buy or have bought from Facebook in the past. I sent the survey out to 30 people and within a week got 25 back and so my results are based on those 25 people. The age ranged from 16 - 52 with a mixture of both males and females. The aim of the survey was to see how happy people are happy with the fact that Facebook is now being used to buy and sell a lot of different products. I wanted to see if they found it to be a good thing, or if they think it could be improved. I also wanted to see how customers reacted to businesses attempts to get their custom.
The results were as follows:
How often do you buy items through Facebook?
40% of participants bought items through Facebook often and 60% bought items occasionally.
Do you find purchasing items through Facebook easier than other online sites?
48% of participants found Facebook easier than other platforms, 20% sometimes found it easier, others not, and 32% found purchasing from other platforms much easier.
How often do you make use of special offers on Facebook?
60% of participants often make use of special offers advertised on Facebook, 32% occasionally make use of them and 8% never make use of special offers on the network.
Do you ever buy items after seeing advertisements on Facebook?
32% of participants often buy items after seeing advertisements, 48% occasionally do and 20% don't take any notice of Facebook advertisements at all.
How is your trust with sellers on Facebook?
8% of these Facebook users find sellers to be very trustworthy, 32% say it depends on the page in which they are selling on and 60% are cautious.
Have you ever been scammed?
32% of participants have been scammed whereas 68% have not.
Do you know what actions you can take if you do get scammed?
20% of participants know what actions to take if they are scammed, 32% know a little, but could know more and 48% don't know what to do in that situation at all.
Do you think that Facebook should allow selling/buying?
72% of participants think that people should be allowed to buy and sell on Facebook, 28% think that buying and selling should be allowed, but there should be more monitoring involved.
To summarise, the survey has shown that most participants buy items on Facebook occasionally and find the network much easier than other online sites. Most people often make use of any special offers they see and occasionally buy items after seeing advertisements on there. The majority of people are cautious when it comes to trusting sellers and most have never been scammed, although 32% have which means scamming is still an issue. Most people do not know what actions to take if they are scammed and the ones who do know, could know more. The majority think that people should be allowed to buy and sell on Facebook and the rest think that it should be allowed, but should be monitored more.
Again, this survey further backs up my previous research with the fact that scamming is an issue on Facebook, but not enough of an issue to put people off using it. People are cautious when it comes to buying which is a good thing because this may cut the chances of people being scammed so easily. Overall, though, the majority of people seem to be happy with the fact that you can buy so easily off Facebook and it seems as though people like the idea more than they dislike it or they wouldn't use it so often. There seems to be an amount of people who think that it could be improved slightly, as with the previous survey. I tend to agree and although I think Facebook is a really good way to buy and sell, I also think that it could definitely be improved in order for more trustworthy people to be seen above the scammers.